Hello, How are you? Well we're winding down to the end of this 5 part series on Effective Branding for Small Business Made Easy. But we still need to go over a few things, so today we are going to jump right in and talk about how increasing your brand credibility can increase sales.
Brand credibility is all about believability. It’s how your customers perceive your business as we discussed in the second article. It says if you have the knowledge, willingness and trustworthiness to deliver what you say you to consumers, then it can have a big impact on sales.
It all starts with customer perception which is primarily established by providing them with a quality product or service. When you make claims in your advertising about your business, you need to meet or exceed those claims to build that positive perception about your business.
Competence
Regardless of what type of product or service you offer, it’s your job to demonstrate that you have the expertise to provide something of value. Consumers want proof, so provide them with as much (pre-purchase) information as possible to show them that your capable of delivering. When consumers see actual results in the form of statistics, product reviews and testimonials, it increases believability and confidence in your business.
Consistency
Establishing credibility is not a one-time job. It is a continuous process that needs to be monitored and maintained. As I’ve mentioned before, your branding should be consistent in all aspects of your business, from promotion to production. For example, if your social media campaign is quirky and lighthearted but your product packaging is plain and crisp, you're sending mixed signals that will confuse consumers and leave them feeling like your brand can't be trusted.
Consistency makes your brand feel more dependable. As you plan your campaign, keep in mind that brand recognition isn’t just about getting your name out there. It's about helping consumers get to know your brand on a personal level.
When you achieve this, you won’t have to work as hard to convince consumers to do business with you. The goal is to make your brand so consistent that when a consumer sees your logo they are already thinking about making their next purchase without worrying that you won’t meet their expectations.
Developing a unified look for your business across your website, all social channels, even in your store and on your product packaging will make consumers feel more comfortable with your brand, and will make them more likely to remember you and better yet purchase from you again.
Before your last installment, take some time to think about how you can develop the credibility of your brand. How will you create a seamless look and feel for your business on your website, social channels, product packaging and in your marketing?
I hope today's article was helpful to you. Don't forget to keep an eye out for my next article. There will be some great stuff in your last installment of Effective Branding for Small Business Made Easy.
Until then If you have any questions, just let me know. I help Small Business with Big Dreams to achieve their true potential & much awaited growth. If this is useful for you and you’d like some help to position yourself or your business as an expert, or just need to put in place a predictive client generating strategy - just send me a message with the word 'PRIVATE' at mithun@mithunnarkar.com, and perhaps we can help you put together a strategy to achieve your dreams & targets as well.
Hope this has been helpful.
Talk to you soon.
Mithun Narkar
P.S. Don’t forget, I’m here to help, so if you have questions just ask!
The fastest way to reach me is here: www.mithunnarkar.com
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