Few weeks back I received a call from one of client, I have redesigned his complete brand recently. He wanted to know how videos can boost his marketing and sales. During his brand redesigning process I had suggested him to start using video marketing to gain authority and attract more clients. He was ready to hire a in-house editor if required, but was clueless about what strategy to follow and what kind of videos should he make. I have received this questions many times so finally I decided to create a series where I explain in detail about what exactly Video Marketing is and Why & How to do it. Hope this will help all the Small Business owners with Big Dreams to attract more prospects and sales.
Kindly note the content that I will be sharing in this series – you will hardly find it shared openly or easily. So let’s dive straight in…
Video Marketing: Introduction
Online video has been used effectively for a while as a marketing and promotion tool by both large and small businesses in all industries. The resources required to create and air these videos -YouTube and the like - are readily available so that makes it easier for small businesses and entrepreneurs to reach potential customers quickly and affordably.
Whatever your market is, video gives you more opportunities to expand your brand by gaining it visibility and establishing credibility within your niche. Establishing a good video marketing strategy should be one of your goals if you want to target a wider audience.
To give you a clearer picture of video marketing and why it's such a powerful promotion strategy, let's break down its main features:
Low barrier to entry: as previously mentioned, online videos require very little investment to create. Essentially what you need are a web-cam and a YouTube account.
Online video allows you to convey strong, compelling messages, establishes credibility and enhances your trustworthiness. People are much more likely to trust you and relate to you when they can see you and hear your voice.
Like social media, online video allows you to make a stronger personal connection to your clients and prospects, making sure you build a personal connection even before you meet them face to face.
It's good for your search engine rankings: according to a study conducted by Forrester Research, a stronger presence on YouTube can get you higher rankings because video has up to 50 times better chances than plain text to get to the top of search rankings.
All this makes online video the best solution for when you want to increase awareness for both you and your product, as well as accelerate the sales process.
So now that you know all this, you might be wondering how video can be used on your business.
Let's quickly go over main business uses for video:
1. Website: The home page of your website needs a welcome video. This is where you explain the who, what and why statements, making sure the visitor gets all the relevant information regarding your business and how it can help them.
2. The sales page: In addition to crafting effective plain text on your sales page, you also need video if you want to get more conversions.
3. Blog: Just as you use your blog to provide product reviews, expert tips and so on, you can turn the blog into a Vlog or video blog and create video that offers useful information such as explaining products and services, sharing tips, etc.
4. Product demonstration: Just about all businesses use video when introducing a new product to the market as a way to introduce the consumer to the product and demonstrate its usefulness and features.
5. Video e-mail: You can turn your messages into a video postcard by including video (or a link to a video) in the e-mails, and in the process engage the recipient.
6. Client testimonials: These can be very effective in business. Ask your clients and/ or colleagues to create video testimonials for you and do the same for them.
7. Tutorials: These are important for when consumers need step by step instructions on how to use specific products and services.
8. Video coaching: Lots of large companies use video to enhance service delivery and the trick is to make the sessions more interactive, personal and dynamic. Keep the viewer interested in what you're saying. Tools such as Zoom, Skype, etc can be very useful when creating the videos.
Hopefully now you are clear about video marketing main features & Business uses. So that’s it for today’s installment of knowledge in ‘Video Marketing Revealed Series’. In the next blog I will dive deep into the benefits of video marketing.
Until then If you have any questions, just let me know. I help Small Business with Big Dreams to achieve their true potential & much awaited growth. If this is useful for you and you’d like some help to leverage the unmatched benefits of video marketing, or just need to put in place predictive client generating strategy using videos - just send me a message with the subject ‘VIDEO’ at mithun@mithunnarkar.com, and perhaps we can help you put together a strategy to achieve your dreams & targets as well.
Hope this has been helpful.
Talk to you soon.
Mithun Narkar
P.S. Don’t forget, I’m here to help, so if you have questions just ask!
The fastest way to reach me is here: " www.mithunnarkar.com "
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