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Writer's pictureMithun Narkar

VIDEO MARKETING REVEALED - PART 04

Updated: Dec 26, 2019


It’s time for your 4th installment on ‘Video Marketing Revealed’ series. Now let’s 4 steps in creating an online video.


4 Steps To Creating Online Videos


The entire process of creating quality online video boils down to four steps:

  • Goals

  • Message

  • Format

  • Distribution and promotion


First step: Goals


Every video you make has an intended purpose so keep in mind what you want to accomplish when creating the video. Some of the more obvious goals include:


  • Boosting exposure

  • Redirecting traffic to your site

  • Building credibility and trust

  • Developing the brand

  • Gaining a foothold in the market


Video can do all this for you but consider what element of your business requires more impact. Whatever you have in mind, make sure it's part of the overall marketing strategy because video needs to be integrated into the larger marketing plan in order for it to be more effective.


Second step: Message


Effective video focuses more on content rather than technology. When creating the video, keep your audience in mind and give them something valuable. The average person operates on a relatively low attention span and this can be reflected in online video where long complicated videos get low ratings. Keep it short and concise, and keep these factors in mind:


  • Consistency: your viewers could get confused if you deviate from the main purpose of the video

  • Establish an overall theme for the videos

  • Focus on not just what you say but how you say it

  • Do not lose focus on your core message


If the video message is clear and coherent then people shouldn't have a problem understanding your message. Customers don't like complicated messages so if you consistently provide simple, clear messages, the message will become a part of your brand.


Third step: Format


Now this part involves you deciding on the type of delivery you'd prefer for the video. You might choose to be on camera, create a slide show or screen capture, do a live webcast, etc. You have several options when it comes to the actual format of the video and you may sample one or more formats on different videos. Let's look at these formats:


Live recording through a webcam: this is probably the fastest and simplest option.

Live recording through a webcast: the action or practice of broadcasting an event on the Internet.

On location: this involves you carrying a portable camera, and possibly a tripod outdoors.

Screen capture or slide show: you might use PowerPoint for this, or perhaps any online tool available tools for creating video slide shows or try google loom to create a screen capture video for free.


Remember whatever delivery you choose for your video, the format also determines to a large extent the effectiveness of the message conveyed. Consider your personal style, attitude, and that of your target audience, and then find an angle that works.


Some videos are meant to be humorous, some are just casual and others are more formal and authoritative. In which category does your message lie? Before you arm yourself with a minicam or a digital camera, look carefully into the tone and decide early enough the mode you want to set with the target audience, then start making arrangements for the shoot.


So that’s it for today’s installment of knowledge in ‘Video Marketing Revealed Series’. In the next blog we’ll talk about distribution and promotion.

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Until then If you have any questions, just let me know. I help Small Business with Big Dreams to achieve their true potential & much awaited growth. If this is useful for you and you’d like some help to leverage the unmatched benefits of video marketing, or just need to put in place predictive client generating strategy using videos - just send me a message with the subject ‘VIDEO’ at mithun@mithunnarkar.com, and perhaps we can help you put together a strategy to achieve your dreams & targets as well.

Hope this has been helpful.


Talk to you soon.

Mithun Narkar


P.S. Don’t forget, I’m here to help, so if you have questions just ask!

The fastest way to reach me is here: "www.mithunnarkar.com"

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